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  • #4205993

    hashtag utilization effect

    by andrewwalt90 ·

    How do the intricate interplays between hashtag utilization, social media algorithms, and consumer behavior converge to either enhance or impede the efficacy of hashtag strategies in driving sales, and to what extent does the temporal burstiness of trending hashtags contribute to the overall consumer purchasing decision-making process?

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    • #4206261
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      by rproffitt ·

      In reply to hashtag utilization effect

      As in ZERO effect here. At no time has a hashtag influenced my purchase decision.

      But hey, there are marketing companies that will tell you otherwise for a small fee.

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