Hardware

Patrick, you hit the nail on the head.

The conundrum is that businesses often don't know what data they need to analyze, so they default to asking for all of it. If the business doesn't know what data it needs to analyze, it probably doesn't have a clear reason for analyzing it to begin with and Big Data is going to be useless. Big Data can't tell you what data you should be looking at, just what data there is. IT is in a great position to ask, "Why do you want this?" to drive meaningful, crystal clear business objectives.