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Hone 'thought design' skills

By MaryWeilage Editor ·
In this week's Design and Usability Tactics e-newsleter, Jim Kukral discusses what he calls "thought design." Thought design is the practice of identifying, separating, and displaying your site objectives in a clear and understandable way on your Web site.

Do you practice what he refers to as thought design? If so, how do you think it's benefitted your site?

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Jim's on target

by donald In reply to Hone 'thought design' ski ...

Jim's message is one that I wished more merchant sites would heed.

Usually, when we visit a site that is selling something, there's a good chance we've already made up our mind as to what we want to purchase. It is so nice to come across the occasional site that allows for the fastest means of making and finalizing a purchase. I call those sites, 'logic sites', because who ever designed the site was thinking like a shopper and a retailer at the same time. All the ingredients are there: attractive, non-overloaded home page, exquisite search capabilities, clear, concise search results with additional details link, easy selection interface, similar items cross links, a pre-check-out shipping calculator, non-intrusive check-out form, fast credit card verification, order confirmation reply and a follow-up receipt with shipping tracking number sent via e-mail.

Whether a site is selling merchandise, services or doling out good information, it is wise to keep in mind that the last thing a designer wants to happen is for a visitor to become lost and frustrated while inside the site. Following Jim's advise will keep that from happening.

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