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how to overcome resistance to use the CRM

By d_wathi ·
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We are implementing the CRM, sugar crm for our sales and marketing activites, we have rolled out the CRM but still users are not yet started, Iam from IT (IT HEAD). I want to take up this to upper management can anybody give me the suggestions how to make users start working with CRM, what all the measures to be taken to overcome the resistance of the users for not starting to use the CRM.

Please provide the best practices tips or instructions to be taken from the management to overcome the resistance for using the CRM.

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Why are you implementing CRM?

by CharlieSpencer In reply to how to overcome resistanc ...

Do your managers have a problem with existing customer management methods? Did anyone in Sales, Marketing, Customer Relations, or Customer Service ask for a new CRM tool? Did you ask users what they wanted BEFORE you installed this new tool?

It sounds like you're doing this backwards. You have to get management interested BEFORE you bring in an application, not afterward. That's 'best practice'.

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management interest

by d_wathi In reply to how to overcome resistanc ...

Hi thanks for the reply, It is the management's interest upon their requirement i took this forward, even now upper management does not know as the users are showing resistance in using , what iam looking at is to submit the list of tips and instructions so that they will circulate to the down the line deparments then it works out.

IT was also asked by sales , marketing and customer care heads but now they are too busy on their own works but they are interested with crm also i want to give them TO DO list for the CRM successful , please help

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