I’m confused. I’m a former long-time IT person that has retrained as a trainer and personal coach. I’ve chosen IT people as my niche – Executives, Managers, and Professionals. As a former IT Manager myself, I used a coach for a year and it changed my life.
I’m on the West Coast of Canada and coaching of all kinds is very popular here – from life/personal to business to career to executive to relationship. Yet, I’m finding the IT people I approach either don’t know what it is or don’t think it can help them in any way.
Perhaps I’m explaining it poorly? I know IT people in general are very self-assured and analytical. It’s difficult to explain the ROI in “real” terms. I had to be convinced that it was worthwhile before I started.
What advice can you give an aspiring IT coach to help connect to IT people that are looking for/needing coaching? Alternatively, how would you explain the benefits of coaching to an IT person?
