Innovative ideas for generating reach

By caroline181 ·
Tags: Off Topic
Dear online community,
I need your help!
I am a working student in a small company in Germany. We are in the process of building our social media channels. Unfortunately, we still lack reach and innovative ideas for posts with which we could generate reach. An idea from another company that we found interesting was a bet between trainee and boss: "If this post gets X Likes/X times shared, I'll get my boss' Porsche for a weekend". Do you have ideas that go in this direction or other suggestions? Which actions of small companies do you know that have achieved a high reach?

It would be awesome if you had some cool ideas or tips for me!
Thanks a lot!
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