Marketing Campaign
by
deborasumopayroll
·
about 4 years, 10 months ago
In reply to Is buying a Built in Database for marketing campaign is a good idea?
Purchasing an email list is a great way to reach your target audience and grow your business. Quickly.
Today we will go over some misconceptions as well as how to use a purchased email list for effective marketing campaigns.
Despite what you may hear from some “inbound marketing” advocates, smart marketers can leverage an existing email database to reach hard-to-find target audiences and drive significant growth in their businesses.
Making the case for email lists purchase
Let’s consider a hypothetical example of a business owner who recently launched a revolutionary new hair care product. Her main goal is to get the products in the hands of hair and beauty salons across the United States.
Without any previous contacts, how can she reach all the hair and beauty salons in the country efficiently?
Certainly she cannot build an “opt-in” email list of decision makers and owners of hair and beauty salons in the US from scratch. Even if she could, it will take a very long time and would lack the ability to scale her advertising efforts.
In an effort to save money, most marketers end up going with the “cheapest” provider they find online. Please note that the best place to buy email lists isn’t necessarily with the cheapest provider. Assuredly, it is with the provider with a proven track record.
As a result, be weary of data providers who never use their data in their own marketing campaigns. Ensure that their data have been successfully used in marketing campaigns in the past.
