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Is Social Media the most effective means of marketing?

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According to Social Media Examiner, 97% of small businesses use social media to attract new customers, but 85% of business owners aren’t sure what social media tools to use. … When done effectively, social media marketing can lead to more customers, more traffic, and more engagement.

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Top reasons why social media marketing is a must for small businesses

In reply to Is Social Media the most effective means of marketing?

Top 15 reasons why marketing through social media is a must for small businesses.
1. Your customers are on social media.
2. Consumers will be more receptive to your messages when marketing through social media.
3. Marketing through social media can help increase brand recognition.
4. Marketing through social media increases your inbound traffic.
5. Different social media channels help you reach specific audiences.
6. Social media advertising allows you to target and re-target ideal consumers.
7. Marketing through social media is cost effective.
8. Social media marketing may help improve your search engine rankings.
9. Your competition is on social media.
10. Marketing on social media leads to higher conversion rates.
11. Social media marketing helps improve brand loyalty.
12. Consumers are looking for recommendations on social media.
13. Social media helps connect your brand with customers you didn’t know existed.
14. Marketing through social media can help you improve brand authority.
15. Social media marketing gives you the opportunity to gain new customer insights.

Social media marketing

In reply to Is Social Media the most effective means of marketing?

The short answer is “It depends”. Here are some common goals that are achievable using exclusively social media:

. Increase brand awareness
. Build a community
. Increase website traffic

If you mean what content:
. Videos
. Images
. Stories

If you mean what platform:
. Instagram

Social media

In reply to Is Social Media the most effective means of marketing?

Social media engagement is very important to improve website traffic, to generate leads and to create brand awareness.
Social media marketing helps you to advertise your business on various social media platforms…

Understanding Your Audience

In reply to Is Social Media the most effective means of marketing?

Although Social Media Marketing can be a very effective way to extend brand awareness and customer interaction, it isn’t always the right path for all companies and brands to take.
When it comes to determining whether Social Media Marketing will be a good fit one must first establish what audience it is that you’d like to reach. The best way to do this is to create an avatar as an example perfect client/customer. You can start by establishing who your client/customer is:
Age
Gender
Interests
Niche Group
Location
Spending Habits
Education
etc…
Once you know what that perfect customer looks like you should have a better idea of what “Channels” they will be tuned into. If your client is a fifty something year old female then Facebook may be a good fit. Or maybe your client is a 30 something year old male, maybe Twitter? Or perhaps you are trying to reach businesses more than people – try Linked In. Casual 30 something year old shopper, Instagram?
While Social Media can be an effective and budget friendly way to market, if you don’t find your specific audience there then you may need to explore other channels.

Is Social Media the most effective means of marketing?

In reply to Is Social Media the most effective means of marketing?

Yes social media increase your business. you can post popular sites like, Facebook, Twitter, Instagram, linkedin etc.

Is Social Media the most effective means of marketing?

In reply to Is Social Media the most effective means of marketing?

Yeah for small businesses it does play a huge part.

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