Is this a paid ad? - TechRepublic
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June 16, 2005 at 04:45 PM
oz_media

Is this a paid ad?

by oz_media . Updated 21 years ago

ZDNet’s, What you need to know before deploying VoIP.

It is sponsored/furnished by a VoIP equipment manufacturer, and they also collect your email addy etc. so they can call your business or send email repeatedly through their dealers telmarketers around the country. I know because I’ve worked with an Avaya dealer as a market development mgr.

Avaya usually sells this info to their dealers. The better dealers get the better leads.

“Note: This premium editorial content is underwritten by Avaya. The registration information you provide will be shared with our sponsor.”

Registration includes a lot of information!

Lastly, HOW IS THIS WEBCAST INFORMATIONAL?

It is 100% purely biased from the get go. I KNOW several of Avaya’s BSM’s and they are just as bad as any used car salesmen around, as are most in the industry.

It’s like having a HOW TO BUY A TRUCK article sponsored by Ford. How much help is that?

I have seen the ROI statements from these companies, NEC says they are unique as they show better ROI than Nortel’s BCM, NOrtel’s BCM shows better ROI than NEC’s NEAX etc. Either way you learn nothing, but how to look at a market though tinted glasses that only show the benefits of the dealer providing the ROI numbers. You guys MUST be able to do better than that.

Why not some UNBIASED industry research?

Or at least head the topic as : Avaya’s ROI sales pitch and be honest about it?

Don’t turn TR into a bad magazine full of ads, sure it gets sponsor money but I’d rather see a site with less info than one with more money from ads at the users expense.

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