Since the advent of the Internet, organizations have changed their marketing strategies, claiming that ?the Internet changes everything.? But how much has it really changed? According to Gartner, when it comes to good old-fashioned marketing, some things are true?regardless of the medium.
Gartner says that most of the time, companies with unsuccessful Web sites failed because of underinvesting?not overinvesting. Do you agree? What other factors do you think lead to the failure of Web-centricenterprises? If you could describe one secret to success, what would it be?
The Web is just one channel among many where companies have contact with customers. Do you think the number of people using this point of contact will grow significantly in the next year? How much has the Internet changed the way your company approaches marketing and customer relationship management?
You can read the related Gartner article, which will be posted 3 A.M. Wednesday, at
https://www.techrepublic.com/article.jhtml?id=r00620010307ggp01.htm
