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Looking for feedback re: mobile phones, for marketing report

By geek-chick ·
Hi All,
I was not sure whether to place this in the questions or discussions, so I apologise if it is in the wrong section.

I am a University student and currently studying a Marketing subject (amongst others).
I am required to do a marketing report with three topics to choose from. I have decided to select this one:

IBM - Launching Mobile Phones (cell phones)

My report is to analyse the viability of whether IBM should launch their own mobile phone or provide a mobile phone service.

I have narrowed it down to business-related mobile phones since IBM is business-focused.

What I would like to do is obtain some opinions from people in the business sector, (does not necessarily have to be just IT people) preferably from australia as it will relate to the australian market; I would like to hear from you whether you would prefer an IBM mobile phone or an IBM mobile phone service provider, then list what featuresservices etc you would like to have on it.

The purpose of this feedback is to gather information about consumers needs and wants, and looking at the current market trend.

Thank you

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note to self - Sell all my IBM stock :)

by robo_dev In reply to Looking for feedback re: ...

The mobile phone market is crowded and competitive. The current players are entrenched and successful. IBM would be insane to try to jump into that market.

To succeed as mobile phone market takes several significant capabilities:

- the ability to design, market, and manufacture an incredibly complex product which has a very low price point.

- the ability to create superior or differentiated software and interfaces that would lure consumers to another device (away from their iPhones or Blackberry devices).

IBM has absolutely no experience or competence in either area.

The hardware side alone would cost billions, and their competitors are players with literally decades of experience (sony, samsung, LG, motorola, nokia).

If IBM chose to partner with one of them for the hardware, then what would compel the user to buy IBM? IBM has a long tradition of dysfunctional OEM partnernships with vendors such as Palm and others which has resulted in the customer getting poor support, older revisions of products that do not work well, and paying higher prices. Woo hoo, sign me up.

For example, IBM OEMed the Palm Pilot as the IBM WorkPad. For less money you could buy the PalmPilot with superior support. The only difference was that the Workpad was black with the IBM logo on it.

On the software side, their competitors are RIM, Apple, and to a lesser extent Microsoft and Palm. IBM has never been competitive with any of these companies, head to head. What magic would change that equation?

And finally, there is perception and marketing. Since IBM sold their laptop business and their drive business, they only have left some of their server and software business. Most people think of IBM the same way they think of General Motors: old-school, dinosaur, corporate bureaucrats.
If the target market is 24 year olds, Apple computer wins by a score of 1000 to nothing in the image and brand perception area.

So if the goal is to flush billions of dollars of capital down the loo, then go forth, IBM, and make phones.

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There is your report

by santeewelding In reply to Looking for feedback re: ...

Cut, paste, and call it your own.

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I can see this working only if...

by NotSoChiGuy In reply to Looking for feedback re: ...

...there was something truly innovative about it.

For instance, the cell phone was integrated into the IP telephony architecture of your office. When you take the cell phone out of the cradle, it becomes your mobile work phone. The synchronization between calendaring, contacts and what not occurs totally on the back end between the messaging and telephony servers, reducing the load on/need of desktops.

Connect the roaming work phone to your laptop, and it becomes an instant (after authenticating, of course) VPN device into the network.

There is a lot of different ways you could go, but you get the gist. Anything less than innovative is a G1 or iPhone, and you'd be hard pressed to unseat an established brand such as those.

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