Make IT your job to:
1. SELL your services to your users every chance you get. Treat them like a good tipping table in your restaurant.
2. Know you are not a profit center, you are an expense. The business you service DOES NOT NEED YOU, they have choices as to who does their IT work. Make them choose you.
3. Work to PLEASE your customer every chance you get.
4. Develop a personal relationship with the people you service. Let them know you are not some computer guy/gal and the only thing they can talk to you about is computers.
Times are changing, keep up.
