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  • #2144701

    Need feedback to an idea of a marketing program for IT software companies

    by medvedik.ur ·


    Hello everyone! Guys, I would highly value your feedback to one of the ideas I’m running.

    I work for a large experienced organization offering professional QA services to IT/Software companies. In other words, we do all kinds of testing as functional, automated, performance, security, compatibility, usability and so on.

    I am currently probing the idea of a marketing program, the result of which will present a short report (a list) of bugs in applications and on live websites – services available in public domain. Simply put, I will have a testable object, for example “” and a list of vulnerabilities – functional, business workflows, security and so on that relate to it.

    If you were/are a business owner, project manager, product owner, developer, qa or business analyst, working on the product (e.g. “”) and I would come to you with such a report on issues in your product – how would you react?

    One important assumption – that the issues that I brought to you are really valuable and you did not know about some of these problems before. By fixing them, you will increase the performance of your product and, subsequently, the business.

    Most of all, I am interested in your view on the following:

    What is your emotional reaction to such an offer? (Anger, surprise, interest, annoyance, other)

    What is the best way to bring this information to you? In other words, what would be the best way to contact you? ( via mail, social networks, product feedback, instant messengers, direct call, other)

    What factors would be key for you to prompt you buy a third-party service on QA from an industry professional? (the significance of the problems, the lack of necessary QA skills on site, poor results of product’s QA, other)

    Any ideas on the perfect QA service you would like to consume?

    Thank you very much in advance to those who spent their time and help with their feedback or suggestions. It is greatly appreciated.

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    • #2419334

      an idea of a marketing program for IT software companies

      by deborasumopayroll ·

      In reply to Need feedback to an idea of a marketing program for IT software companies

      So what’s a technology company to do? To maximize their investment in marketing initiatives, organizations should look for strategies and tools that have the most potential to engage decision makers by proving that they understand what challenges their target industry faces, that they’re a thought leader and have a unique solution that can provide substantial ROI.
      Here are the main areas to focus on when producing video content to market your product or solution:
      1. Great Stories.
      2. Fun Videos.
      Just because you’re in the B2B enterprise space doesn’t mean that your videos should be dry and technical. In fact, the exact opposite is true. Creating videos that are particularly funny, humorous or entertaining will help you stand out from the crowd. Take New Relic, for instance. Their most popular video on the New Relic YouTube channel isn’t a webinar or tutorial, it’s a funny rap video about coding made by one of their employee
      3. Useful Content.
      Your video content strategy should also make room for useful, and educational, content. This can include things like tutorials of how to use your solution, product demos, webinars about industry trends and best practices, or “how-to” style videos. Webinars are particularly useful, because by requiring people to exchange their contact information to register, you’ll be able to build your contact database and engage in marketing or sales activities with those contacts in the future.

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