Promoted organic content impacting paid ad performance?
I’d love to know your thoughts on this.
I’ve been advised that promoting timeline content could impact the performance of paid ads, but I don’t think this is correct.
Timeline/organic content is being promoted via ads manager using either engagement or traffic objectives.
Paid activity is running using conversion objectives.
Audiences aren’t overlapping – promoted content is targeting micro audiences, paid is using broader audiences.
Our paid agency is saying we should be using the same strategy for promotions as them – i.e. having campaigns running on a daily budget with no end date, but my strategy has always been to run short bursts with fixed budget and fixed end date, promoting content which is performing well organically.
My concern is that if our CEO listens to the agency, I could have my budget taken away, and they’ve alluded to my promoted content impacting the performance of their paid ads.
I’d love to hear your thoughts on this.