Security

The following are questions for those familiar with the EMM/MDM space, namely those who have worked in Enterprise IT Management. I would really appreciate an answer. I know the questions are long, so please answer anything you can. If it is easier, feel free to message me.

1. What is the thought process when Enterprise IT decision makers choose which company and service to purchase? Is price king, or do other features, such as preserving the user experience and allowing use of native apps, matter more? How do they choose which services are necessary or superfluous? How do they differentiate between the players in the industry (Airwatch, Good, MobileIron, SAP, BES, etc.)?

2. IT decision makers are clearly purchasing these products with security in mind. Do they tend to worry more about preventing internal leaks, or securing mobile devices against external attacks.

3. Who buys these solutions? How would you categorize consumers, and which solution do they tend to gravitate to.

4. What are the main barriers to entry for consumers? What triggers the decision to purchase an EMM solution?

5. Overall, who of the five EMM leaders named by Gartner (Airwatch, MobileIron, Citrix, IBM, Good), are doing a good job communicating with its audience? Who needs improvement?

Thanks for the input.