Let's try one more time...
You have to edit the registry so make sure you have some kind of backup. The problem is that windows sees the start button as a directory. So if you folow this guide you won't be able to right-click any folder and chooseplay, encode or bookmark. Therefore I suggest that you leave it alone. But if you insist:
(PS. written based on WinXP registry, ME registry may differ....)
Using regedit go to: HKEY_CLASSES_ROOT\Directory\shell\
Delete the three subirectories named Winamp.play, Winamp.encode and Winamp.bookmark
Or try searching after "Add to Winamp" in regedit. Look through all the "hits" before doing anything. And try renaming the label to "Add to Winamp's &Bookmark list_dir" to see that the effect is what you want. (Right-click the start button and see what the menu says...)