I accepted a lower starting salary with a firm than I normally would accept due to a lucrative stock option package offered to me close to six months ago. With the downturn in the markets I realized that this was a mistake. I am now seeking a sizable salary re-adjustment to bring my compensation on par with the going rates for E-Commerce Application Development in my area. My six month performance review is coming soon and I have already been told that it will be good. How do I go about negotiating this adjustment keeping in mind that I am asking for an increase around 20%? I have offer letters from firms prior to joining this firm that show the level of compensation I can command.
Thanks in advance.