scale up:
yeah right, try telling management they need to spend $40K on a server instead of $6K
or if it's already on a high end server and need to be a higher end server good luck on mirgrating the 37 apps running on the server, sneakernet abounds to the desktop reinstalling all those apps.
scale out:
yeah right, try getting a high end management system in place to manage all those servers. Try telling management you need to hire more people to manage those scaled out servers.
why am I so negative ?
4 years ago my company had 11 servers and 2 people to manage. today 90 servers and 2 people to manage. all we do all day is play crisis management.
we didn't scale up because services became too critical, rebooting a server took down 8 other parts of the business, that and we couldn't justify to management that we needed to grow into a $40K server.
time to put out another fire, I hear one of my servers calling