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Sponsorship for a web site?

By techrepublic ·
I have recently bought a domain and have an idea for providing a free source of information. The site, based in the UK, won't be huge, but it will be updated regularly with fresh ideas for the visitor to use. I would like to get revenue for this website by way of offering advertising banner space on it.

Obviously, this site is brand new and has no proven history of web site traffic.

What is the best way to attack this challenge?

How much are companies prepared to pay for advertising space on a site like this?

Who are the most likely companies to be interested in such a scheme?

Any advice on this matter would be appreciated!

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Sponsorship for a web site?

by chrandrob In reply to Sponsorship for a web sit ...

I would worry about making a site that brings people in and back again. Until that is done, "serious" paid advertisers won't touch you.

Otherwise, there a tons of companies willing to pay yoy a penny (or so) per click, but I get the feeling that you're looking for more serious advertisers. If your site is of local interest to your area, you may be able to get some local companies to buy some ad space.

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Sponsorship for a web site?

by techrepublic In reply to Sponsorship for a web sit ...

The question was auto-closed by TechRepublic

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Sponsorship for a web site?

by Terziev In reply to Sponsorship for a web sit ...

Hi Eddie

As you are looking for advice, I would suggest that you rethink your revenue model. I do not know yet a company that that has become profitable (I believe that you are not starting this venture just to cover your costs) solely from ads.

The idea behind most sites that offer free information is to hook the user to the site and after the accumulation of a critical mass of visitors to offer value added services (some of which paid).

At least my experience shows that advertisersare not willing to spend money on site that has not proven to generate traffic. So, my reccomendation to you is to make sure that you offer good content, find a way to tempt visitors to refer your site and get some publicity (in the local newspaper,or wherever you can) trying to differentiate your site as something new. In the neginning the best approach is to exchange banners with others related sites and not to look for ad revenue. Only after you build a solid visitor base, you should start an aggressive campaign to sell ad space.

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Sponsorship for a web site?

by techrepublic In reply to Sponsorship for a web sit ...

The question was auto-closed by TechRepublic

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Sponsorship for a web site?

by csmith In reply to Sponsorship for a web sit ...

Hi Eddie,
As you know, you are way late in the market with this idea.
This is not a problem.
You have the benefit of all the failed business models that don't work.
All of our customers (We are a VAR) that are sucessful, are niche websites.
Most of them started by providing very specialized information, and after they had a following, they started selling very special products not available anywhere else.
None of the successful websites use a strictly advertising revenue model.
Leave that to Yahoo. It's not worth fooling with.
The best bet is where ever your own interests are.

Regards, Chris

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Sponsorship for a web site?

by techrepublic In reply to Sponsorship for a web sit ...

The question was auto-closed by TechRepublic

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Sponsorship for a web site?

by techrepublic In reply to Sponsorship for a web sit ...

This question was auto closed due to inactivity

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