I happened to watch a bit of TV, where an advert caught my eye.
A company was advertising for new PC systems, and were including 3 hours of tech support via third party.
They portrayed the IT person as a “geek”, with the thick glasses, pocket protector full of pens, no personality kind of bloke… you know the stereo type.
Is this how the world still portrays the IT industry today? Do we need to push a new image or is this what we really are? What would we say to the world if we wanted to update our image?
