Tom Dickson, founder of Blendtec, has capitalized on the use of YouTube to maximize sales.
Here is a link to a CBS News segment: http://www.cbsnews.com/sections/i_video/main500251.shtml?id=2610285n?source=search_video
After watching the above, you must look at this one:
Will Your IT Infrastructure Blend Together? http://www.willitblend.com/videos.aspx?type=unsafe&video=novell