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The Twitter Effect.

By Screen Gems ·
This Reuters article on the "Twitter Effect"

http://www.msnbc.msn.com/id/31969740/ns/tech_and_science-tech_and_gadgets/

follows Deborah Sinder's article on Social Networking in how basically what is "gossip" can impact public and peer perception thus.

http://blogs.techrepublic.com.com/10things/?p=875

To quote the Reuters article:

"If people don't like the movie now on Friday it can die by Saturday," said Paul Dergarabedian, president of tracking firm Hollywood.com Box Office."

The IT industry has seen the same effect with software such as Microsoft's Vista. While Vistas lack of adoption centered on a lack of driver support with older but still functional peripheral devices like printers, scanners, the "gossip" did hurt Vistas sales.

Discrediting negative and often untrue gossip and inuendos is very tough to do once enough people believe it.

Does social networking gossip effect you or your company? Is social networking simply a venue for individuals who like to gossip?

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Gossip

by santeewelding In reply to The Twitter Effect.

Is marketing is gossip.

If how you are, personally or commercially, stands or falls on it, you take it either way.

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If you wish to discuss untrue gossip or inuendoes

by jdclyde In reply to The Twitter Effect.

then you should give an example of it, instead of showing real true stories such as the Vista driver support.

Show us what you are talking about please.

As for movies, maybe it will force the studios to put out a better product, for a change?

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There's a sucker born every minute.

by boxfiddler Moderator In reply to The Twitter Effect.

There's going to be someone, somewhere, every day who can't tell the difference between bs and integrity. I tend to think this is because they prefer bs.

Social networking is a venue for whatever I want it to be, whatever I take the time to make it.

etu

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The biggest problem

by jdclyde In reply to [i]There's a sucker born ...

people believe something because it fits WANT to believe.

Especially true in politics.

Then that is followed by the weak minded fools that have to resort to attacking the messenger or the media because they can't dispute the message.

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People hear what they want to believe what fits

by Screen Gems In reply to The biggest problem

what they believe. The Twitter Effect is like mob mentality or as Wiki defines it, herd mentality. When I see or read advertisments, especially the ones like webcasts that purport we are going to learn something, but ends up that the presentation is simply selling us something as a time waster. But I've listened to people attending these things think it's the best thing since sliced bread.


http://en.wikipedia.org/wiki/Mob_mentality

"Herd mentality describes how people are influenced by their peers to adopt certain behaviors, follow trends, and/or purchase items. Examples of the herd mentality include the early adopters of high technology products such as cell phones and iPods, as well as stock market trends, fashions in apparel, cars, home d?cor, etc. Social psychologists study the related topics of group intelligence, crowd wisdom, and decentralized decision making."

The Twitter Effect. The Herd Mentality.

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The Nerd Mentality?

by jdclyde In reply to People hear what they wan ...

The only advantage of twitter over the conventional critics is you can pick and choose the twits that twitter at you.

Hopefully by listening to like minded people you will be directed to like minded products.

When talking movies or music, the awards at the end of the year are always a joke, and much less representative of what REAL people think. I think something like twitter can take and show what real people think about real products.

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People using twitter have thousands of followers

by Screen Gems In reply to The Nerd Mentality?

especially celebrities:

What better way to "socialize" and thus have influence.

Note: use as an example only and not meant to reflect any one person or personal beliefs.

Maybe a better term is Crowd Psychology...

From Wiki: http://en.wikipedia.org/wiki/Mob_behavior

"Ordinary people can typically gain direct power by acting collectively. Historically, because large groups of people have been able to bring about dramatic and sudden social change in a manner that bypasses established due process, they have also provoked controversy"

I don't imply that those here on Techrepublic follow herd mentality or crowd psychology, rather that the advertising shown on Techrepublic tries to influence those who frequent this site as well as other technology sites using herd mentality or crowd psychology. If we perceive them as authority, we might believe what they say rather than making judging for ourselves.

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Reader Burden

by b4real Contributor In reply to The biggest problem

Twitter is really a cool name for "Free Hype Tool" for anything.

So, we have the burden to filter.

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Eerily similar

by boxfiddler Moderator In reply to Reader Burden

to 'the victim is to blame.'

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Selective Transport

by b4real Contributor In reply to The Twitter Effect.

I will admit that I am a Twitter-Freak (@RickVanover), but not everyone is on Twitter - much less uses their account.

There definitely is an effect, and I think it is overall positive. Now, there is still an undetermined burden of verification and considering the source with Twitter traffic that is yet to be clearly handled.

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