usb drive not showing in My Computer

I have a W98 SE computer which is suppost to support USB. I have recently purchased a USB MP3 player. I have installed the drivers and it all went fine until I went to use it. It is suppost to show up as another drive in My Computer however it isn’t there. IT IS IN DEVICE MANAGER however (without errors). Is there any way I can get the W98 machine to show this as another drive?? I have uninstalled it several times and tried again, I have also downloaded updated drivers from the manufactures site for this MP3 player which is a JNC SSF-310.

Any sudgestions please