Ways to measure shopping behavior?
Preeettyyy off topic but not entirely I guess? I recently read something about “revenge shopping” and its impact on the retail industry. I learned that customer behavior seems to contain the most information regarding this issue and made me think about other ways to measure them besides using our eyes. I feel like the factors that affect shoppers’ actions such as the lighting, the width of the aisle, etc. in a store could be easily recorded and compared using cameras right? Or are there other ways to measure their behaviors ? CCTV systems might be quite efficient since most stores already have those? Any thoughts?
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