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Web Promotion & PR

By dond ·
How can I best use the web to help promote a new product that I am bringing to market? I would like to get the blogs and related web sites interested in following the development of the market for the Soldius 1 Universal Solar Charger that my company,, is distributing. It charges your mobile device directly from the sun, no external batteries, just plug it in and you have instant power. I would like to get the word spread about my website, but have little experience communicating on the web. Is there a general mailbox or posting where people go to pick up stories and information for discussion? How do the blogs work and who is behind them?

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by BFilmFan In reply to Web Promotion & PR

Hire a marketing agency.

Buy a TR ad.

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by BFilmFan In reply to

Just as an after-thought, management of a company should know how to market a product....

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by gdjackstraw2003 In reply to Web Promotion & PR

Marketing via the web is more challenging than one might think. "BFilmfan's" wise-guy afterthought not productive at all. I have done some research on your company and see that you have hired a marketing company and a PR firm, but are looking to reach as many people as possible beyond that.

If anyone has an insightful thought or expertise in blogs, perhaps you could help Don and his product rather than bash him?

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by Toivo Talikka In reply to Web Promotion & PR

Blogs have taken off in the last few years. They can make or break products, like the Kryptonite lock PR disaster a year ago, reported in Wired News at,1284,64987,00.html

Blogs use so called permalinks to the blog entries. When you create a new blog entry, the content management software 'pings' an aggregate blog site, which publishes the link and the entry in the appropriate category. Using comments and trackbacks information gets distributed very quickly in the blogosphere. Syndication feeds based on RSS can publish the information to interested parties online.

The key is to get into the spirit of communities. Blogs get updated frequently and you have a snowball effect. Google has a blogsearch engine at and its FAQ at is a good starting point.

Nokia's photo log is an example of mobile logging, moblogging.

Tomi Ahonen and Alan Moore predict in their recent book 'Communities Dominate Brands' that '...the wireless world is on the verge of a moblogging boom', based on the fact that there will be over 600 million cameraphones by the end of 2005.

You have the right product on offer, and it is about time to start blogging about it.

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