Comprehensive website monitoring used to be about complex management packages that required servers of their own running on-premises. Fortunately, the cloud has changed all that. Today’s website monitoring tools run as manated services and provide intuitive new interfaces that give anyone a graphical, command center view of their web site’s critical metrics, including site traffic, load balancing and latency metrics, website health, and numerous other factors. Together, these determine how your online presence stands up to everything from e-commerce surges to large-scale web outages. Even more importantly than monitoring traffic to the front end of your site, these critical management applications can help you allocate resources and scale your web server capacity to save money while performing more efficiently.