We have designed,developed and successfully applied our own middleware with some international clients including a global brewery and an International airline and we are not sure how to proced to promote this proven middleware to the general marketplace…do we buy space in the Wallstreet journal, or buy some banner ads on the net, or approach established vendors?
Whats the best way to find and promote to buyers and also get it delivered to them?
Are there any case studies on how to do it? Ihave read a bit about Sausage but they did it ten years ago.
Any suggestions are greatly appreciated.
Cheers from Australia.
