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What's your brand's lifespan?

By MaryWeilage Editor ·
This week's Design and Usability Tactics e-newsletter charts the lifecycle of a brand. Do you think your brand will stand the test of time? How often does your organization give its brand a face-lift?

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Years Not Months

by Devans00 In reply to What's your brand's lifes ...

Once I understood the article was talking about years, not months, I realized that I don't have any real experience to speculate. In my 15 years in the professional technology world, I've never worked on a brand more than a handful of years old.I'm guessing other folks around my age or younger have similar experience.

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