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Why does MS sell its Dynamics software soln. through 3rd party companies?

By navin9876 ·
Tags: Windows, Software
Dynamics NAV and CRM are very popular Microsoft products. However, these solutions are available only through Microsoft Certified partners like MetaOption LLC, Avanade Australia, K3 United Kingdom, etc. I wonder why does Microsoft do so; would not it be more profitable for the company, and more satisfactory for the customers had Microsoft delivered these products directly?

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Personally I have no idea why this happens

by HAL 9000 Moderator In reply to Why does MS sell its Dyna ...

But as a normal business practice anyone who sells Microsoft Software to the End User has to provide support for that product not Microsoft itself unless Country Law dictates otherwise.

Maybe Microsoft doesn't want the problems that come with supporting this software so this is why they are doing things this way. Generally speaking providing support for any software costs more than the cost of that software originally so for smaller volume pieces of software it may be more profitable for Microsoft to allow others to support this type of software.

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