Social Enterprise

10 brands to follow on Instagram

Ben & Jerry's : @benandjerrys

Here are 10 brands worth checking out on Instagram, and what your brand can learn from their strategies.

Most people don't need much encouragement to eat ice cream. But following an ice cream brand on social media? Ben & Jerry's makes it easy because they have an account that's visually interesting…and delicious-looking in a way that distracts from the fact that they're flat out showcasing products. One strength the brand has is its willingness to crowdsource. Many of their pics -- half the times you don't know which ones -- come from the Ben & Jerry's faithful.

About Erin Carson

Erin Carson is a Staff Reporter for CNET and a former Multimedia Editor for TechRepublic.

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