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LikeWars: How business leaders can prepare for this growing threat
Authors of the book LikeWar detail how social media can be weaponized. Read the questions they recommend business leaders ask and answer in preparation for a LikeWar.
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News Feed algorithm changes could make it harder for businesses to market on Facebook
If a brand's post doesn't spark serious engagement, it could lead to a decrease in reach and traffic.
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Internet trolls rely on social defaults, the online version of herd mentality
Learn how artificially-created situations influence our behavior online and what if anything can be done to reduce the influence of social defaults.
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Facebook Workplace could replace Slack, Jira, Hangouts, and a lot more
Facebook's corporate tool has arrived and it's targeting business software you love and hate. Learn why companies are discovering they like Workplace better and see new features Facebook just added.
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10 tips to help your business get the most out of Facebook Live
Facebook Live is an outstanding way to help establish and extend your company brand. Jack Wallen offers up ten tips that will help you hit the ground running with this new social media experience.
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Why South African startups have an equal number of male and female founders
One of the ways that South Africa is developing its startup economy is through helping women, minorities, youth, and people with disabilities start their own businesses.
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5 social media lessons your business can learn from Hamilton's Lin-Manuel Miranda
Lin-Manuel Miranda's Hamilton has become the hottest ticket in the history of Broadway and inspired a global legion of fans. Miranda's social media presence has been an important part of the magic.
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Twitter's future glory: One of the most valuable data sources in human history
While Twitter is trying to decide what it wants to be when it grows up, there's one path it keeps ignoring that would best serve the public, businesses, and Twitter itself.
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Video: How to change your Twitter timeline
Here's how to turn the new Twitter timeline on and off.
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Don't let Facebook Reactions distract your brand from measuring real social metrics
Facebook is giving users new ways to react to posts. Here's what social marketers should keep in mind, and how brands are already adapting.
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How to mute a Twitter account
Sometime you or your brand will want to follow a Twitter account but not actually read it. Here's how to mute accounts on Twitter.
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How to edit your brand's Instagram bio
Things change. You might need to update the bio info on your Instagram account. Here's how.
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How to check your tweet's activity on Twitter
Get a quick look at a particular tweet's engagement, impressions, and more with this tip.
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How to download your Snapchat Snapcode
Snapcodes are an easy means to get people to follow your brand on Snapchat. Here's how to get yours.
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How to add filters to your snaps on SnapChat
Have some fun with SnapChat's filters. Here's how to add them to your brand's snaps.
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