2014’s top 8 moments in the business of social media
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Coca Cola : #ShareaCoke
Coca Cola : #ShareaCoke
Coca Cola brought its #ShareaCoke campaign to the US this summer. They took the 250 most popular names for teens and millennials, the Wall Street Journal reported, and put them on the label of their 20 ounce bottles. Consumers could find a bottle with their own name, or share with someone they know. The company saw about 125,000 social media posts with 96% positive or neutral sentiment.
Nasa : #globalselfie
Nasa : #globalselfie
In honor of Earth Day, Nasa launched the #globalselfie campaign, encouraging people across the globe to snap selfies of themselves on Earth Day, in support of the initiative Earth Right Now. The result: an interactive, two-hemisphere mosaic of the Earth built from nearly 40,000 selfies submitted from 113 countries.
Newcastle Brown Ale : #ifwewon
Newcastle Brown Ale : #ifwewon
Newcastle Brown Ale’s signature move is selling you beer, without apology and without pretense. They brought their devil-may-care approach to the #ifwewon campaign this summer which introduced July 3rd as Independence Eve and examined, via viral videos (some of which broke 2 million views), what would have happened if the British had won the Revolutionary War. Only Newcastle would have the audacity to sell British beer on Independence Day.
Cancer Research UK : #Nomakeupselfie
Cancer Research UK : #Nomakeupselfie
At its peak, #nomakeupselfie generated thousands of tweets a day. Women took selfies of themselves without makeup to raise awareness and funding for Cancer Research UK. The organization raised u00a38 million. The funny thing — they didn’t even start it themselves.
Oreo : #oreosnackhacks
Oreo : #oreosnackhacks
Inspired by a picture that went viral of someone dunking an Oreo in milk using a fork, Oreo launched a web series (and initially some Vines) called Oreo Snack Hack focusing on different ways to eat the cookie.
Samsung : Oscars selfie
Samsung : Oscars selfie
The best part of the Oscars selfie, initiated by Ellen DeGeneres and featuring Jennifer Lawrence, Bradley Cooper, and more, was that it felt organic. The million plus retweets were also cool. The Wall Street Journal later reported that the stunt was somewhat planned. Samsung had an arrangement to have their Galaxy Notes integrated into the show. While Samsung’s name wasn’t initially closely tied with the pic, they were still getting about 900 mentions a minute at one point, WSJ reported.
ALS Ice Bucket Challenge
ALS Ice Bucket Challenge
Perhaps no other viral campaign in 2014 saw the same success of the ALS Ice Bucket Challenge. Since July, ALSA.org received $115 million in donations and generated more than 2 million videos on Facebook, according to Time.
