Social Enterprise

2014's top 8 moments in the business of social media

Coca Cola : #ShareaCoke

Coca Cola brought its #ShareaCoke campaign to the US this summer. They took the 250 most popular names for teens and millennials, the Wall Street Journal reported, and put them on the label of their 20 ounce bottles. Consumers could find a bottle with their own name, or share with someone they know. The company saw about 125,000 social media posts with 96% positive or neutral sentiment.

By Erin Carson

Erin Carson is a Staff Reporter for CNET and a former Multimedia Editor for TechRepublic.