Canon on Thursday unveiled a new image chip called the Digic III, along with four new compact cameras. The new image processor offers less image noise, and faster start-up, autofocus, and shutter response times. Battery life is also extended because of the chip's efficiency, according to Canon. The Digic III debuts in the new PowerShot G7, as well as three new additions to the Digital Elph series cameras.
The PowerShot G7 is a matte black 10-megapixel camera with 6x optical zoom lens and a 2.5-inch LCD screen available this October for about $600. It seems to follow the new trend of manufacturers packing compact cameras with digital SLR-associated features. The camera starts up in 1.4 seconds, has optical image stabilization, can shoot at ISO 1600 for low-light shooting with no flash, and even comes with a hot shoe, according to Canon specifications. It also detects and focuses on faces within a framed shot, not just faces centered by the photographer. Like many other point-and-shoot cameras being sold these days, the G7 includes consumer favorites like image presets for different shooting conditions, and in-camera color and saturation adjustments.