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Getting friendly with a brand
With the launch of Facebook’s ad system users can add brands as friends, poke them and integrate marketing and targeted ads into their social graphs. Here’s a look at some of the examples and what you can expect. I’m going to add Coca-Cola as a friend.
Adding Coca-Cola to my network
When I add Coca-Cola as a friend, Facebook informs me that Coca-Cola will be notified. I go ahead. What’s odd is now I have to wait for Coca-Cola to accept me. Is anyone excluded?
Acceptance...from a can of soda
A good hour or so later. Coca-Cola takes me as a friend. I was starting to get a complex.
A high school hit; Coke cares
It’s just a tad weird having a brand care about me so much. Here’s the info module on Coca-Cola. Apparently high school kids like Coke a lot.
Have you hugged Coke today?
Here’s where things get strange. Coca-Cola wants a hug. Brand meets friend can be a weird mashup.
Fat and happy
One question answered: People will write on Coca-Cola’s wall. I’m sure the folks at Coke just love that second comment.