Facebook's ad system: Give Coca-Cola a hug

Facebook’s ad system: Give Coca-Cola a hug

By Larry Dignan November 6, 2007, 6:14 AM PST

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Facebook’s ad system: Give Coca-Cola a hug

Getting friendly with a brand

With the launch of Facebook’s ad system users can add brands as friends, poke them and integrate marketing and targeted ads into their social graphs. Here’s a look at some of the examples and what you can expect. I’m going to add Coca-Cola as a friend.

Adding Coca-Cola to my network

When I add Coca-Cola as a friend, Facebook informs me that Coca-Cola will be notified. I go ahead. What’s odd is now I have to wait for Coca-Cola to accept me. Is anyone excluded?

Acceptance...from a can of soda

A good hour or so later. Coca-Cola takes me as a friend. I was starting to get a complex.

A high school hit; Coke cares

It’s just a tad weird having a brand care about me so much. Here’s the info module on Coca-Cola. Apparently high school kids like Coke a lot.

Have you hugged Coke today?

Here’s where things get strange. Coca-Cola wants a hug. Brand meets friend can be a weird mashup.

Fat and happy

One question answered: People will write on Coca-Cola’s wall. I’m sure the folks at Coke just love that second comment.

By Larry Dignan

Larry Dignan is Editor in Chief at Celonis. He was most recently Vice President, Editorial and Editor in Chief at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and

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