Social Enterprise

Facebook's ad system: Give Coca-Cola a hug

Getting friendly with a brand

With the launch of Facebook's ad system users can add brands as friends, poke them and integrate marketing and targeted ads into their social graphs. Here's a look at some of the examples and what you can expect. I'm going to add Coca-Cola as a friend.

By Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and Editorial Director of TechRepublic.