Businesses cannot escape the fact that social networking has become a necessity. Not only to spread the word about your product or service, but for keeping your own finger on the pulse of the consumers in your market. It's free PR with serious payoff.
Here's the problem - the standard browser-based clients don't always offer all of the features you might want or need. From aggregation to easy photo posting, in order to make the most efficient use of your social networking efforts, you need clients that make the job easy. I have found five desktop social networking clients that are not only easy, but free too.
Sobees is an incredibly powerful tool that not only allows you to update your status across multiple account types (or multiple Twitter accounts), it also offers a powerful search tool, and even allows you to edit the layout of the client. The ability to assign different social networking accounts to different sections of your layout, makes Sobees really stand out.
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