Hardware

Gallery: The September 2018 Apple event in pictures

By // September 12, 2018, 1:25 PM PST

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  • Apple 2018 event

    Tim Cook kicked off Apple's 2018 event with a fun video of an employee rushing to the Steve Jobs Theater in Cupertino, California to deliver his powerpoint clicker. But that wasn't the exciting part. Here's what Apple unveiled on September 12.

    Screenshot/Macy Bayern

  • Apple Watch Series 4

    With a larger display than previous models, the Apple Watch Series 4 was introduced.

    Screenshot/Macy Bayern

  • Customizable watch face

    Apple Series 4 now features eight complications instead of six, and allows users to customize the watch face based on their needs. Whether music focused, health focused, or travel focused, users can choose what they want to appear on the screen.

    Screenshot/Macy Bayern

  • Breathe app on watch face

    The breathe app, used for meditation and controlled breathing, can now be seen directly on the watch face. There are three different moving images that can help guide your breathing, right on your wrist.

    Screenshot/Macy Bayern

  • Louder watch speaker

    The Apple Watch Series 4 speaker is 50% louder than the Series 3, making phone calls and Siri easier to hear. The watch's microphone has been placed on the opposite side, furthest from the speaker, for clearer communication.

    Screenshot/Macy Bayern

  • Electrocardiogram capability

    The back of the Apple Watch Series 4 is made of black ceramic and sapphire crystal with added electrodes. The added electrodes allow users to take their own electrocardiogram (ECG)--in 30 seconds. After the watch takes the ECG, it gives you a heart rhythm classification: Sinus, if your rhythm is normal, as well as atrial fibrillation. All the data is then stored in the Health app, which can be converted to a PDF to be shared with your doctor.

    Screenshot/Macy Bayern

  • Updated processor

    The Apple Watch Series 4 has a new dual-core 64-bit processor, providing 2x faster performance than previous Apple Watch models.

    Screenshot/Macy Bayern

  • Detects falls

    One of the major updates to the Apple S4 Watch is its ability to detect falls. Recognizing a slip, fall, or trip, the watch creates an alert that lets you contact EMS with one tap. If the watch detects you are immobile for more than one minute, it will automatically contact emergency services and send them your current location.

    Screenshot/Macy Bayern

  • Heart-rate detection

    The new watch not only detects heart rate, but it alerts you if your heart rate has risen or dropped to a worrisome level.

    Screenshot/Macy Bayern

  • Price point

    The new Series 4 starts at $399 and $499 for cellular, with the Series 3 dropping down to $279. Get yours starting September 21.

    Screenshot/Macy Bayern

  • iPhone XS and iPhone XS Max

    Apple also introduced its newest iPhones: The iPhone XS and XS Max. The XS features a 5.8-inch display, and the XS Max features a 6.5-inch display, with the most durable glass yet.

    Screenshot/Macy Bayern

  • Colors

    The new iPhones both come in gold, silver, and space gray, and are made of surgical-grade stainless steel.

    Screenshot/Macy Bayern

  • A12 Bionic chip

    Apple's smartest chip yet, the A12 Bionic uses a Neural Engine to conduct five trillion operations per second. It helps apps launch 30% faster than before, and helps conduct incredible augmented reality (AR) experiences.

    Screenshot/Macy Bayern

  • Dual-camera system

    The new camera system uses ISP and the Neural Engine to create the most powerful camera yet. Using Smart HDR, the iPhone XS and XS Max brings more highlight, shadow detail, and enhanced bokeh effects to photos. The updated camera also lets users control the depth of field on portraits, after they've already been taken.

    Screenshot/Macy Bayern

  • Dual SIM card capability

    With eSIM technology, the new iPhones have DSDS (dual SIM dual standby), allowing one phone to have two phone numbers. Make your work phone and your home phone one device with the new iPhone models.

    Screenshot/Macy Bayern

  • Face ID

    The iPhone XS and XS Max not only unlocks with Face ID, but allows users to access apps and accounts as well. Face ID has also been optimized to work faster than ever.

    Screenshot/Macy Bayern

  • Price point

    The iPhone XS starts at $999, and the XS Max starts at $1099. Start pre-ordering the phones on September 14.

    Screenshot/Macy Bayern

  • iPhone XR

    Apple also announced its cheaper version of the new iPhone: The iPhone XR. Starting at $749, the iPhone XR has a 6.1-inch LCD screen, 12-megapixel wide-angle lens with portrait mode, Face ID with TrueDepth camera, and the A12 Bionic chip.

    Screenshot/Macy Bayern

  • Colors

    The iPhone XR comes in blue, coral, yellow, white, black, and PRODUCT(RED).

    Screenshot/Macy Bayern

  • Availability

    The iPhone XR will be available for pre-order in 64GB, 128GB, and 256GB on October 19.

    Also see

    Screenshot/Macy Bayern

Apple 2018 event

Tim Cook kicked off Apple's 2018 event with a fun video of an employee rushing to the Steve Jobs Theater in Cupertino, California to deliver his powerpoint clicker. But that wasn't the exciting part. Here's what Apple unveiled on September 12.

Screenshot/Macy Bayern

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About Macy Bayern

Macy Bayern is an Associate Staff Writer for TechRepublic. A recent graduate from the University of Texas at Austin's Liberal Arts Honors Program, Macy covers tech news and trends.