Skip to content

TechRepublic

  • Top Products Lists
  • AI
  • Developer
  • Payroll
  • Security
  • Project Management
  • TechRepublic Academy
  • Innovation
  • Cheat Sheets
  • Big Data
  • Tech Jobs
  • TechRepublic Premium
  • Top Products Lists
  • AI
  • Developer
  • Payroll
  • Security
  • Project Management
  • TechRepublic Academy
  • Innovation
  • Cheat Sheets
  • Big Data
  • Tech Jobs
  • See All Topics
  • Sponsored
  • Newsletters
  • Forums
  • Resource Library
TechRepublic Premium
Join / Sign In
Apple

Gallery: The September 2018 Apple event in pictures

By Macy Bayern September 12, 2018, 1:24 PM PDT

Image
1
of 14

image-3.jpg
image-3.jpg
Gallery: The September 2018 Apple event in pictures

Customizable watch face

Screenshot/Macy Bayern

Customizable watch face

Apple Series 4 now features eight complications instead of six, and allows users to customize the watch face based on their needs. Whether music focused, health focused, or travel focused, users can choose what they want to appear on the screen.

Screenshot/Macy Bayern
image-4.jpg
image-4.jpg
Gallery: The September 2018 Apple event in pictures

Breathe app on watch face

Screenshot/Macy Bayern

Breathe app on watch face

The breathe app, used for meditation and controlled breathing, can now be seen directly on the watch face. There are three different moving images that can help guide your breathing, right on your wrist.

Screenshot/Macy Bayern
image-5.jpg
image-5.jpg
Gallery: The September 2018 Apple event in pictures

Louder watch speaker

Screenshot/Macy Bayern

Louder watch speaker

The Apple Watch Series 4 speaker is 50% louder than the Series 3, making phone calls and Siri easier to hear. The watch’s microphone has been placed on the opposite side, furthest from the speaker, for clearer communication.

Screenshot/Macy Bayern
image-6.jpg
image-6.jpg
Gallery: The September 2018 Apple event in pictures

Electrocardiogram capability

Screenshot/Macy Bayern

Electrocardiogram capability

The back of the Apple Watch Series 4 is made of black ceramic and sapphire crystal with added electrodes. The added electrodes allow users to take their own electrocardiogram (ECG)–in 30 seconds. After the watch takes the ECG, it gives you a heart rhythm classification: Sinus, if your rhythm is normal, as well as atrial fibrillation. All the data is then stored in the Health app, which can be converted to a PDF to be shared with your doctor.

Screenshot/Macy Bayern
image-7.jpg
image-7.jpg
Gallery: The September 2018 Apple event in pictures

Updated processor

Screenshot/Macy Bayern

Updated processor

The Apple Watch Series 4 has a new dual-core 64-bit processor, providing 2x faster performance than previous Apple Watch models.

Screenshot/Macy Bayern
image-8.jpg
image-8.jpg
Gallery: The September 2018 Apple event in pictures

Detects falls

Screenshot/Macy Bayern

Detects falls

One of the major updates to the Apple S4 Watch is its ability to detect falls. Recognizing a slip, fall, or trip, the watch creates an alert that lets you contact EMS with one tap. If the watch detects you are immobile for more than one minute, it will automatically contact emergency services and send them your current location.

Screenshot/Macy Bayern
image-9.jpg
image-9.jpg
Gallery: The September 2018 Apple event in pictures

Heart-rate detection

Screenshot/Macy Bayern

Heart-rate detection

The new watch not only detects heart rate, but it alerts you if your heart rate has risen or dropped to a worrisome level.

Screenshot/Macy Bayern
image-11.jpg
image-11.jpg
Gallery: The September 2018 Apple event in pictures

iPhone XS and iPhone XS Max

Screenshot/Macy Bayern

iPhone XS and iPhone XS Max

Apple also introduced its newest iPhones: The iPhone XS and XS Max. The XS features a 5.8-inch display, and the XS Max features a 6.5-inch display, with the most durable glass yet.

Screenshot/Macy Bayern
image-13.jpg
image-13.jpg
Gallery: The September 2018 Apple event in pictures

A12 Bionic chip

Screenshot/Macy Bayern

A12 Bionic chip

Apple’s smartest chip yet, the A12 Bionic uses a Neural Engine to conduct five trillion operations per second. It helps apps launch 30% faster than before, and helps conduct incredible augmented reality (AR) experiences.

Screenshot/Macy Bayern
image-14.jpg
image-14.jpg
Gallery: The September 2018 Apple event in pictures

Dual-camera system

Screenshot/Macy Bayern

Dual-camera system

The new camera system uses ISP and the Neural Engine to create the most powerful camera yet. Using Smart HDR, the iPhone XS and XS Max brings more highlight, shadow detail, and enhanced bokeh effects to photos. The updated camera also lets users control the depth of field on portraits, after they’ve already been taken.

Screenshot/Macy Bayern
image-15.jpg
image-15.jpg
Gallery: The September 2018 Apple event in pictures

Dual SIM card capability

Screenshot/Macy Bayern

Dual SIM card capability

With eSIM technology, the new iPhones have DSDS (dual SIM dual standby), allowing one phone to have two phone numbers. Make your work phone and your home phone one device with the new iPhone models.

Screenshot/Macy Bayern
image-16.jpg
image-16.jpg
Gallery: The September 2018 Apple event in pictures

Face ID

Screenshot/Macy Bayern

Face ID

The iPhone XS and XS Max not only unlocks with Face ID, but allows users to access apps and accounts as well. Face ID has also been optimized to work faster than ever.

Screenshot/Macy Bayern
image-17.jpg
image-17.jpg
Gallery: The September 2018 Apple event in pictures

Price point

Screenshot/Macy Bayern

Price point

The iPhone XS starts at $999, and the XS Max starts at $1099. Start pre-ordering the phones on September 14.

Screenshot/Macy Bayern
image-20.jpg
image-20.jpg
Gallery: The September 2018 Apple event in pictures

Availability

Screenshot/Macy Bayern

Availability

The iPhone XR will be available for pre-order in 64GB, 128GB, and 256GB on October 19.

Also see

  • Get more done with your iPhone: Tips and tricks for power users (free PDF) (TechRepublic)
  • iPhone XS: A cheat sheet for professionals (TechRepublic)
  • The iPhone with a laptop price tag: Will Apple’s iPhone XS Max convince business pros to upgrade? (TechRepublic)
  • iPhone XS, XS Max, and XR tech specs (ZDNet)
  • iPhone XR? What kind of name is that? (ZDNet)
  • Photos: Apple iPhone models through the years (TechRepublic)
  • The iPhone’s 21 most important apps of the decade (TechRepublic)
Screenshot/Macy Bayern
  • Apple
  • Hardware
  • Mobility
  • Software
  • Account Information

    Share with Your Friends

    Gallery: The September 2018 Apple event in pictures

    Your email has been sent

Share: Gallery: The September 2018 Apple event in pictures
Image of Macy Bayern
By Macy Bayern
Macy Bayern is a former Associate Staff Writer for TechRepublic. She is a graduate from the University of Texas at Austin's Liberal Arts Honors Program.
  • Account Information

    Contact Macy Bayern

    Your message has been sent

  • |
  • See all of Macy's content

TechRepublic Premium

  • TechRepublic Premium

    Power Checklist: Building Your Disaster Recovery Plan

    Natural and man-made disasters can jeopardize the operations and future of any company today. Hurricanes, earthquakes and terrorist or cyberattacks are just a few examples of potentially crippling threats. As a result, the development of a disaster recovery plan is a must to ensure ongoing business processes in the wake of a crisis situation. This ...

    Published:  September 21, 2023, 4:00 PM EDT Modified:  September 22, 2023, 8:00 AM EDT Read More See more TechRepublic Premium articles
  • TechRepublic Premium

    Hiring Kit: Project Manager

    Keeping all the various moving parts of a business running smoothly and on time requires a well-organized individual who can see the final goal of a project, develop a path to reach that goal and communicate the path that must be followed to all the individuals and teams working to bring that final goal to ...

    Published:  September 20, 2023, 4:00 PM EDT Modified:  September 21, 2023, 12:00 PM EDT Read More See more TechRepublic Premium articles
  • TechRepublic Premium

    SSL Certificate Best Practices Policy

    SSL certificates are essential for encrypting traffic between systems such as clients, which access servers via web browsers or applications that communicate with remote systems. Certificates protect client and server data, commonly involving confidential information such as credit card details or social security numbers. The purpose of this SSL Certificate Best Practices Policy from TechRepublic ...

    Published:  September 20, 2023, 4:00 PM EDT Modified:  September 21, 2023, 9:00 AM EDT Read More See more TechRepublic Premium articles
  • TechRepublic Premium

    Mobile Device Computing Policy

    Mobile devices are a way of life in both the consumer and business realms — and business interests must be protected where the two converge. This policy from TechRepublic Premium provides guidelines for the safe and productive use of mobile devices (laptop computers, tablets, smartphones, etc.) by employees. It includes stipulations for company and employee-owned ...

    Published:  September 20, 2023, 4:00 PM EDT Modified:  September 21, 2023, 9:00 AM EDT Read More See more TechRepublic Premium articles

Services

  • About Us
  • Newsletters
  • RSS Feeds
  • Site Map
  • Site Help & Feedback
  • FAQ
  • Advertise
  • Do Not Sell My Information
  • Careers

Explore

  • Downloads
  • TechRepublic Forums
  • Meet the Team
  • TechRepublic Academy
  • TechRepublic Premium
  • Resource Library
  • Photos
  • Videos
  • TechRepublic
  • TechRepublic on Twitter
  • TechRepublic on Facebook
  • TechRepublic on LinkedIn
  • TechRepublic on Flipboard
© 2023 TechnologyAdvice. All rights reserved.
  • Privacy Policy
  • Terms of Use
  • Property of TechnologyAdvice