Skip to content

TechRepublic

  • Top Products
  • AI
  • Developer
  • Payroll
  • Security
  • Project Management
  • Accounting
  • CRM
  • Academy
Resources
  • TechRepublic Premium
  • TechRepublic Academy
  • Newsletters
  • Resource Library
  • Forums
  • Sponsored
Go Premium
Popular Topics
  • Top Products
  • AI
  • Developer
  • Payroll
  • Security
  • Project Management
  • Accounting
  • CRM
  • Academy
  • Project Management
  • Innovation
  • Cheat Sheets
  • Big Data
  • Tech Jobs
View All Topics
Go Premium
CXO

Images: Intel officially unwraps new logos

By Bill Detwiler January 3, 2006, 4:01 AM PST Bill Detwiler on Twitter billdetwiler

Image
1
of 4

airport sign
airport sign
Images: Intel officially unwraps new logos

Michael Kanellos

Intel greets visitors to the Consumer Electronics Show with its new logo at the Las Vegas airport.

Michael Kanellos
Images: Intel officially unwraps new logos

Intel is casting off its famous “Intel Inside” tagline in favor of a new slogan and set of logos meant to reflect the chipmaker’s push to equip new types of devices with computing power.rn

The company officially unveiled the new slogan, “Intel. Leap ahead,” Tuesday at the Consumer Electronics Show (CES) in Las Vegas, in a widely expected brand overhaul.rn

rnIntel is also dispensing with the dropped “e” corporate logo, which it created 37 years ago to symbolize “integrated electronics.” Yet the company is not doing away with the “inside” designation altogether. The word will still appear on certain logos, although in much smaller form.rn

rnThe new and redesigned logos are expected to delineate the company’s efforts in four key market segments: mobile, digital home, enterprise and health, the company said. The company has launched several efforts to crack the digital home market over the past few years, but results have been mixed.

Images: Intel officially unwraps new logos

Images: Intel officially unwraps new logos

Centrino, Intel’s brand of laptop chips, will remain a prominent part of the company’s branding under the new marketing scheme as it continues to emphasize mobile technology. The company is giving its new “core” processors their own logos, while downplaying the Pentium M label.

  • CXO
  • Account Information

    Share with Your Friends

    Images: Intel officially unwraps new logos

    Your email has been sent

Share: Images: Intel officially unwraps new logos
Image of Bill Detwiler
By Bill Detwiler
Bill Detwiler is the Editor for Technical Content and Ecosystem at Celonis. He is the former Editor in Chief of TechRepublic and previous host of TechRepublic's Dynamic Developer podcast and Cracking Open, CNET and TechRepublic's popular online show.
  • Account Information

    Contact Bill Detwiler

    Your message has been sent

  • |
  • See all of Bill's content

Daily Tech Insider

If you can only read one tech story a day, this is it.

TechRepublic TechRepublic
  • TechRepublic on Facebook
  • TechRepublic on X
  • TechRepublic on LinkedIn
  • TechRepublic on YouTube
  • TechRepublic on Pinterest
  • TechRepublic RSS
Services
  • About Us
  • Newsletters
  • RSS Feeds
  • Site Map
  • Site Help & Feedback
  • FAQ
  • Advertise
  • Do Not Sell My Information
  • Careers
Explore
  • Downloads
  • TechRepublic Forums
  • Meet the Team
  • TechRepublic Academy
  • TechRepublic Premium
  • Resource Library
  • Photos
  • Videos
  • Editorial Policy
  • Legal Terms
  • Privacy Policy
© 2025 TechnologyAdvice. All rights reserved.
CLOSE

Create a TechRepublic Account

Get the web's best business technology news, tutorials, reviews, trends, and analysis—in your inbox. Let's start with the basics.

Already registered? Sign In
Use Facebook
Use Linkedin

* - indicates required fields

CLOSE

Sign in to TechRepublic

Not a member? Create an account
Use Facebook
Use Linkedin

Lost your password? Request a new password

CLOSE

Reset Password

Please enter your email adress. You will receive an email message with instructions on how to reset your password.

Check your email for a password reset link. If you didn't receive an email don't forgot to check your spam folder, otherwise contact support.

Back to login
1 Finish Profile
2 Newsletter Preferences
CLOSE

Welcome. Tell us a little bit about you.

This will help us provide you with customized content.

No thanks, continue without
1 Finish Profile
2 Newsletter Preferences
CLOSE

Want to receive more TechRepublic news?

Newsletter Name
Subscribe
Daily Tech Insider
Daily Tech Insider AU
TechRepublic UK
TechRepublic News and Special Offers
TechRepublic News and Special Offers International
Executive Briefing
Innovation Insider
Project Management Insider
Microsoft Weekly
Cloud Insider
Data Insider
Developer Insider
TechRepublic Premium
Apple Weekly
Cybersecurity Insider
Google Weekly
Toggle All
No thanks, continue without

You're All Set

Thanks for signing up! Keep an eye out for a confirmation email from our team. To ensure any newsletters you subscribed to hit your inbox, make sure to add [email protected] to your contacts list.

Back to Home Page
×