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Images: Microsoft AdCenter stages

By Bill Detwiler

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Registration page
Images: Microsoft AdCenter stages

Microsoft

AdCenter is Microsoft’s own homegrown ad-delivery system. It replaced Yahoo technology that the company had been using to serve ads up to its MSN site. Potential advertisers can register for an account online, then complete a four-step process to getting their promos delivered. Step one, shown here, is the Settings page, where people outline their campaign.

Microsoft
Images: Microsoft AdCenter stages

Advertisers can submit desired keywords. The tool is designed to help them target their promo at a particular market, depending on age, gender or lifestyle, for example.

Images: Microsoft AdCenter stages

This page gives marketers estimates of how much a campaign might cost, depending on keywords and key phrases.

Image of Bill Detwiler
By Bill Detwiler
Bill Detwiler is the Editor for Technical Content and Ecosystem at Celonis. He is the former Editor in Chief of TechRepublic and previous host of TechRepublic's Dynamic Developer podcast and Cracking Open, CNET and TechRepublic's popular online show.