Images: TV networks, sponsors get creative

ABC's "Lost" rewards viewers who stay tuned during commercial breaks with "ads" that lead to the "Hanso Foundation," a Web site for a fictitious research foundation that gives clues to the show's story line.

By Bill Detwiler

Bill Detwiler is Editor in Chief of TechRepublic and the host of Cracking Open, CNET and TechRepublic's popular online show. Prior to joining TechRepublic in 2000, Bill was an IT manager, database administrator, and desktop support specialist in the ...