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CXO

Microsoft’s worst TV shameless marketing plugs

By zaw2 April 15, 2010, 10:47 PM PDT

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Microsoft’s worst TV shameless marketing plugs

Shameless Microsoft marketing

Shameless Microsoft marketing

Microsoft have infiltrated two television series’ to includ subtle advertisements for Windows 7, Internet Explorer and Bing as a part of the storyline.

nTo read more about this, visit the iGeneration blog.

Microsoft’s worst TV shameless marketing plugs

"Bones" (Fox, 2010)

"Bones" (Fox, 2010)

Emily Deschanel and David Boreanaz as the two main characters in the hit TV show, but what’s that? A Windows machine? And why that specific wallpaper, I wonder?

n(c) Fox, 2010. Broadcast on Global HD, 10pm. Screenshot taken from 720p broadcast, season 5 episode 17.n

nTo read more about this, visit the iGeneration blog.

Microsoft’s worst TV shameless marketing plugs

"Bones" (Fox, 2010)

"Bones" (Fox, 2010)

As this scene continues, you not only see the clearly branded Windows machine, but some might observe the PC opposite, which has a similar-to-Mac branding of the Windows logo on the back of the machine. Seeing as Microsoft doesn’t make their own hardware, is this just another attempt at getting the Windows logo out there? Yes, is the simple answer.

n(c) Fox, 2010. Broadcast on Global HD, 10pm. Screenshot taken from 720p broadcast, season 5 episode 17.n

nTo read more about this, visit the iGeneration blog.

Microsoft’s worst TV shameless marketing plugs

"Bones" (Fox, 2010)

"Bones" (Fox, 2010)

A second or two later, the two main characters stand in front of the same Windows machine.

n(c) Fox, 2010. Broadcast on Global HD, 10pm. Screenshot taken from 720p broadcast, season 5 episode 17.n

nTo read more about this, visit the iGeneration blog.

Microsoft’s worst TV shameless marketing plugs

"Bones" (Fox, 2010)

"Bones" (Fox, 2010)

It seems Microsoft must have paid a great deal for these gratuitous shots of this Windows branded computer to remain in shot, appearing for a cumulative total of about 7 seconds in all…

n(c) Fox, 2010. Broadcast on Global HD, 10pm. Screenshot taken from 720p broadcast, season 5 episode 17.n

nTo read more about this, visit the iGeneration blog.

Microsoft’s worst TV shameless marketing plugs

"Bones" (Fox, 2010)

"Bones" (Fox, 2010)

Though the broadcasters logo is slightly blocking the Windows logo on this machine, it’s yet another clear and obvious plug of the operating system. See the sneaky logo on the back of the monitor, too?

n(c) Fox, 2010. Broadcast on Global HD, 10pm. Screenshot taken from 720p broadcast, season 5 episode 17.n

nTo read more about this, visit the iGeneration blog.

Microsoft’s worst TV shameless marketing plugs

"Bones" (Fox, 2010)

"Bones" (Fox, 2010)

Oh, and we get to see icons here too.

n(c) Fox, 2010. Broadcast on Global HD, 10pm. Screenshot taken from 720p broadcast, season 5 episode 17.n

nTo read more about this, visit the iGeneration blog.

Microsoft’s worst TV shameless marketing plugs

"Damages" (Sony, Fox 2010)

"Damages" (Sony, Fox 2010)

Click the next image to see Microsoft’s shameless plugs in hit TV show, “Damages”…

n(c) Fox, 2010. Broadcast on Fox, 10pm. Screenshot taken from 720p broadcast, season 3 episode 12.

nTo read more about this, visit the iGeneration blog.

Microsoft’s worst TV shameless marketing plugs

"Damages" (Sony, Fox 2010)

"Damages" (Sony, Fox 2010)

Here you can see one of the main characters Tom Shayes at a computer in his office. What you may not be aware is the situation he is in; he’s lost his entire life savings and needs to sell a few items to claw back to settle his finances.

n(c) Fox, 2010. Broadcast on Fox, 10pm. Screenshot taken from 720p broadcast, season 3 episode 12.

nTo read more about this, visit the iGeneration blog.

Microsoft’s worst TV shameless marketing plugs

"Damages" (Sony, Fox 2010)

"Damages" (Sony, Fox 2010)

Is that Internet Explorer 8 he is using? Of course it is! However from start to finish of this scene where he uses Internet Explorer 8, is funnily enough 8 seconds long as part of their commercial advertising branding.

n(c) Fox, 2010. Broadcast on Fox, 10pm. Screenshot taken from 720p broadcast, season 3 episode 12.

nTo read more about this, visit the iGeneration blog.

Microsoft’s worst TV shameless marketing plugs

"Damages" (Sony, Fox 2010)

"Damages" (Sony, Fox 2010)

And there we have it. Two windows snapped to each side of the screen for much easier viewing. Oh Microsoft, you are so easy to read.

n(c) Fox, 2010. Broadcast on Fox, 10pm. Screenshot taken from 720p broadcast, season 3 episode 12.

nTo read more about this, visit the iGeneration blog.

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