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Social enterprise

Photos: 10 types of Pinterest boards your brand can create

By Erin Carson March 17, 2015, 12:23 PM PDT

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Photos: 10 types of Pinterest boards your brand can create

How-to

How-to

Pinterest users like projects. Creating a board with a how-to theme — that can include DIY projects, life hacks, work hacks, or even recipes — can tap into one of the most common uses of the platform.

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Photos: 10 types of Pinterest boards your brand can create

Seasonal

Seasonal

A good example of seasonal Pinterest boards comes from Starbucks. They mix in attractive pictures of their seasonal products, along with recipes and other images that would be of particular interest at a specific time of the year. Another example is Michael’s craft store — their St. Patrick’s Day board has craft ideas, recipes, as well as products.

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Photos: 10 types of Pinterest boards your brand can create

Fan engagement

Fan engagement

Some brands create group boards and let fans pin to them. Adobe created a board to showcase fan art from a campaign involving remixing the logo.

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Photos: 10 types of Pinterest boards your brand can create

Company story

Company story

A Pinterest board can help your brand communicate who it is. IBM, for example, has a board devoted to its own history. Followers will find vintage product shots, advertisements, old photographs, and bits of history like the role it played in the moon landing.

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Photos: 10 types of Pinterest boards your brand can create

Lifestyle interests

Lifestyle interests

Don’t just push your product. Know your audience. Know what appeals to them. Whole Foods is banking on a certain ethos amongst their shoppers, so they have boards like “We’re Used to Reusing!” which highlights projects using recycled items.

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Photos: 10 types of Pinterest boards your brand can create

Product lines

Product lines

When it comes time to talk about your product, it helps if what you have to show is visually appealing. Also, consider a sideways step and create a board that, perhaps, shows your product in use. For example, GoPro has a board with both cool pictures and the gear that helped get them.

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Photos: 10 types of Pinterest boards your brand can create

Infographics

Infographics

If your brand is looking to create its own content, then infographics might be a good bet. They’re interesting to look at, and usually pretty sharable. Check out Intel’s infographics board.

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Photos: 10 types of Pinterest boards your brand can create

Specific campaigns

Specific campaigns

One way to organize a campaign is to create a board for it like Caribou Coffee’s #Caribouinspires board.

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Photos: 10 types of Pinterest boards your brand can create

Aspiration

Aspiration

What would Pinterest be without motivational quotes and pictures of sunrises? GE’s “That’s Genius!” board goes by the motto “Sharing the wisdom of GE founder, Thomas Edison, and other revolutionaries.”

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By Erin Carson
Erin Carson is a Staff Reporter for CNET and a former Multimedia Editor for TechRepublic.
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