Networking

Photos: Garments with game

By // July 18, 2006, 8:43 AM PST // billdetwiler

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  • Seattle-based Edoc Laundry has incorporated an episodic, multimedia game into the fabric of its garments. The idea is that high-quality, high-concept garments will attract young buyers regardless of whether they know a game is involved.

    Edoc Laundry

  • This shirt from Edoc Laundry has a hidden clue designed into the artwork. The game's story involves the mysterious death of the manager of a fictional band called Poor Richard.

    Edoc Laundry

  • On another part of the shirt, a second clue is revealed. This can be plugged into the Edoc Laundry Web site to unlock parts of the larger story.

    Edoc Laundry

  • As seasons change, Edoc Laundry will release a new set of garments that tell a new chapter in the larger story.

    Edoc Laundry

Seattle-based Edoc Laundry has incorporated an episodic, multimedia game into the fabric of its garments. The idea is that high-quality, high-concept garments will attract young buyers regardless of whether they know a game is involved.

Edoc Laundry

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About Bill Detwiler

Bill Detwiler is Managing Editor of TechRepublic and Tech Pro Research and the host of Cracking Open, CNET and TechRepublic's popular online show. Prior to joining TechRepublic in 2000, Bill was an IT manager, database administrator, and desktop supp...