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Podcasting is the new blogging. Your business could greatly benefit from adding podcasts to your promotional and marketing efforts. With podcasts, you can bring a new dimension to your company/client relationship, train employees, advertise your products, and even cross-promote with others in your industry.
But how do you podcast? Where do you start? If you’ve already planned out your podcast (you know the content and audience, you have a host, etc.), you start with apps. You can’t just record a podcast on your phone and upload it to your server or iTunes—there are a number of steps between conception and publication. For those steps, you need apps. Here are five good ones that will help you hit the ground running with your podcast.
Note: This gallery is also available as an article.
One word of warning: Setting up PodPress is an exercise inrnpatience. If you find yourself lost in the mire of setup, check out this PodPress support forum. But trust me on this; working through the complexityrnof PodPress setup is worth the time and effort. PodPress is free and works withrnWordPress 1.5 and up
Never assume that just because you’ve uploaded the file and it’srnautomatically submitted to iTunes (and you’ve added the file to SoundCloud andrnother sources) that all is well. Your last step should be to check on the feedrnwith the likes of this free podcast aggregation tool.