Podcasting is the new blogging. Your business could greatly benefit from adding podcasts to your promotional and marketing efforts. With podcasts, you can bring a new dimension to your company/client relationship, train employees, advertise your products, and even cross-promote with others in your industry.
But how do you podcast? Where do you start? If you've already planned out your podcast (you know the content and audience, you have a host, etc.), you start with apps. You can't just record a podcast on your phone and upload it to your server or iTunes—there are a number of steps between conception and publication. For those steps, you need apps. Here are five good ones that will help you hit the ground running with your podcast.
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