What’s behind those weird company names?
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Acronis
Acronis
Acronis provides a number of system management products, including backup and recovery tools. Inquiring into the origin of the name, I found it was totally made up. Some thought was put into the first two letters, however. By selecting A the alphabetical list position would be favorable and enhanced by the second letter being C. I guess we’ll have to start naming with numbers and underscores now!
3PAR
3PAR
3PAR delivers enterprise storage solutions with all the bells and whistles that you would expect for servers and virtualized storage. My initial suspicion was that 3PAR was some fish tale from the golf course, but instead it’s an acronym of the three co-founders: Robert Rogers, Ashok Singhal and Jeff Price.
Kaseya
Kaseya
IT service delivery tool developer Kaseya started in January of 2000, near the peak of the internet bubble economy. Back then finding any domain name that looked like an English word or started with an “i” or an “e” was impossible. After trying about 300 names, Mark Sutherland and Kaseya’s founders started enlisting the help of friends and family. The brother of one of Kaseya’s founding members was an Old West history buff. One evening he was flipping through a section on Sioux history and stumbled on a word “Kaseya” meaning “to shield or protect” in Sioux. “We originally started the company to provide tools for managing security application so it seemed like a perfect fit.” Everyone that Kaseya tried the name on liked it, but no one could spell it correctly. So in addition to securing kaseya.com they also tried to get “kasaya.” Turns out that meant umbrella in Japanese so someone has that URL and sells umbrellas online. They also tried to get “casaya.” That turned out to be some guy renting condos in Spain. At least they could get kaseya.com and were definitely sick of looking for a name, so Kaseya was born.
StarWind Software
StarWind Software
Who says you can’t make a SAN on commodity hardware? StarWind Software takes any server and can make it function as a storage device. In fact, it is the tool of choice for people to learn Hyper-V. Inquiring on the origin of the name, you have to go back to the days of Rocket Division Software. They simply asked the question, where do rockets go? Obviously, they go to stars. Then, a little trickery comes into play; take the “-ows” out of Windows and you are left with “Wind.” Since the product was initially used as an iSCSI target for Windows, they put together Star and Wind (minus the -ows)to come up with StarWind.
Citrix
Citrix
In 1989, Citrus Systems, Inc. was founded and developed the popular Independent Computing Architecture (ICA) with roots in South Florida. That gave way to a transformation in 1990 when the first logo, which is similar to today’s current one, was released to be a combination of Citrus and UNIX. At the time, there was a whopping 18 employees with the new Citrix. This old-school virtualization player would continue to develop new products and grow to many more offerings including Netscaler, Branch Repeater and XenServer.
Yellow Bricks
Yellow Bricks
Yellow Bricks isn’t quite a product, but instead one of the best virtualization blogs. VMware employee Duncan Epping writes this blog, and it is a great resource for virtualization professionals worldwide and holds the #1 position on the fan-voted VPad site. Duncan explains on his blog: “The name is derived from an Arctic Monkeys song, “Old Yellow Bricks.” Yellow Bricks are solid but flexible at the same time because you can build virtually anything. Same goes for virtualization, it provides you with a firm foundation while gaining flexibility at the same time. Yellow Bricks used as building blocks for virtualization.” Duncan selected Yellow Bricks because at first glance it had nothing to do with virtualization, and every other blog seemed to be “vThis,” “vThat,” or virtualSomething. Keep up the good work, Duncan!
Veeam
Veeam
Again in the virtualization realm, Veeam Software makes management and data protection tools for virtualized infrastructure. Veeam’s name started from a simple take on a time: 5:33 AM. By using the Roman numeral for 5, and swapping out Es for 3s. The fun stuff doesn’t stop there with Veeam; they have leading products for data protection and management of virtual environments. They also have a number of free products administrators can use to better manage and operate in their virtual environments. Taking it one step further, one of the fundamental principles of Veeam is their team concept. The Veeam Team is even installed on babies of Veeam employees with the “Veeam Teeam” onesie!
Digitiliti
Digitiliti
Information management company Digitiliti created their name on the vision of commoditization of that information. They thought that the digital information we create daily should be as readily available as the utilities of today. It became a form of word math: Digital + Utility = Digitiliti. Their current products continue that trend as well. DiginLIBE forms a digital library of unstructured data and DigiBAK offers a number of data protection solutions by consolidating tape, de-duplication, disk backups, virtual tape libraries, continuous data protection and more.
Nasuni
Nasuni
Nasuni’s founders, Andres Rodriguez and Rob Mason went through a systematic and thorough approach that was based on three principles: Provisioning, Protection and Portability. The goals were to build a NAS device that unified the three. The three rings in their logo also represent those three principals. Nasuni came from a number of word combinations including the acronym “NAS” and “unification.” Then a thorough keyword research began as well as work to ensure that all domain names were not already taken.
Sepaton
Sepaton
This data protection company focuses on disk-based solutions. Sepaton is “no tapes” backwards, so don’t expect to see any options to go to tape! Sepaton’s solutions include backup appliances that function as virtual tape libraries (VTLs) and data de-duplication software as part of a data protection strategy.
