What's behind those weird company names?

VMware ESX and GSX

Product names with technology can be created in the craftiest of ways it seems. Sometimes you look at the story behind the name of the company or product, and it makes quite a bit of sense. in other cases, it is the age old technology humor that may or may not translate well to others not involved with the passion it takes to launch a company or product. I've collected a series of companies and the story behind their names in this gallery. You can view the list in the blog version here.

At some point in time, the popular virtualization company sought a name for their hypervisor products. To achieve this, VMware sought the assistance of a marketing firm to help create a name for the products at the time known as ESX and GSX. The names returned were Elastic Sky and Ground Storm, respectively. The X was added to make it sound technical. Needless to say, the names were not exactly well received at the time. Elastic Sky in retrospect is quite appropriate given VMware's cloud focus of modern times. The name wasn't entirely dropped, however. VMware's house band goes by the name Elastic Sky and is composed of internal talent. They've performed at VMworld and can deliver quite the show, as seen in this YouTube video.

By Rick Vanover

Rick Vanover is a software strategy specialist for Veeam Software, based in Columbus, Ohio. Rick has years of IT experience and focuses on virtualization, Windows-based server administration, and system hardware.