Elon Musk and the cult of Tesla: How a tech startup rattled the auto industry to its core

Provided by: TechRepublic Topic: Innovation Date Added: Apr 2017 Format: PDF
Tesla is one of the most innovative and controversial companies in the world. Learn how its bold mission and Elon Musk's personality created a brand that attracts both fans and critics.

This download provides the magazine version of the article as a free PDF for registered TechRepublic and ZDNet members. The online version of this story is available here.

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