BASF: The value of raw data and how to benefit from it
BASF: The value of raw data and how to benefit from it
Length: 27:00 | February 23, 2017
Data is the single biggest raw asset that BASF has, according to Frithjof Netzer, chief digital officer for BASF. The company has a process to farm, refine and market its data. BASF also uses an in-house process called Innorate to create disruptive business ideas.
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