BASF: The value of raw data and how to benefit from it
BASF: The value of raw data and how to benefit from it
Length:
01:27 | Feb 23, 2017
Data is the single biggest raw asset that BASF has, according to Frithjof Netzer, chief digital officer for BASF. The company has a process to farm, refine and market its data. BASF also uses an in-house process called Innorate to create disruptive business ideas.
