The best thing EVER to hit the computer industry! They made cheap computers but cut out all the IBM Hype!
Alan Michael Sugar (AMS) Trading (TRAD) started off as one enterprising UK school-boy selling car audio accessories on his father's stall at a weekly street market. From cheap speakers and antennas he then moved on to radios, stereos and televisions and in the early 80's went into computers. Rather than just sell other imported stuff, he built factories and employed designers to manufacture his own. Competing with the likes of Sinclair (Timex in the USA) and Commodore, Amstrads range of 8 bit Z80 based computers beat the living crap out of all the competition by incorporating features as standard which other companies only offered as optional (hardly!) extras.
The CPC464 (Colour Personal Computer) included a 14" colour monitor and a cassette deck. At this time, Commodore would sell you an ugly 'non-standard' cassette deck at 1/2 the price of the computer itself, and the Sinclair Spectrum needed an ordinary cassette recorder, often unreliable because it needed much fine tuning of recording levels on the mic socket and tweaking of the volume for the earphone socket in order to load and save programmes reliably.
When IBM were trying to gain a foothold in the UK market with the highly overpriced and under-specced IBM PC, Amstrad were selling the PC1640 with CGA monitor and dual 5.25" drived for about a quarter of the cost. Running a 7.4Mhz 8088 and DOS with a GUI over the top (GEM) it was adopted by many UK companies as the standard 'office pc'. For those people who just wanted a basic word processor or spreadsheet they then brought out the PCW series machines, with mono monitor built into the base unit, 256Kb or ram, single or dual 3" floppy drives (as later included on the CPC664 home computer to replace the tape drive) and running CP/M and a Wordstar-style word-pro programme called LocoScript. Logo and CP/M basic were also included on the system disks. To really kick IBM in the pants, they included an integrated daisywheel or DMP (depending on the model) so the user had a complete system, out of the box and ready to go for just under US$300, when the IBM PC and clones were still costing in excess of $1000 for basic models.
Of course, 'cheapness' has it's price! Most of the home computers only had a dozen or so chips...he decided that with 'built in' peripherals like drives and printers and monitors, external 'interfaces' were not necessary and so what you bought was what you stayed with, until you replaced it with something else.
I still have a selection of Amstrad CPC464s and CPC664s (I was rebuilding them in the late 80s....I'd collect customer returns or dead machines from retail stores and make two good ones out of three dead ones...the IC's were pretty much standard...6164 ram chips and Z80 processors and one or two other Zilog support IC's....if the custom ASIC was stuffed, you'd had it as this also contained a mask programmed rom!), a dozen PC1640's, several WPC8512, WPC9256 word processors, an Amstrad Stereo or ten and I think an Amstrad TV somewhere!!!
Alan Michael Sugar and Richard Branson (Virgin Atlantic, Virgin Records, etc) are two of Britain's greatest entrepreneurs and have done more to bring cheap technology to the masses than any other person or persons I can think of.
As an aside, Amstrad was branded as Schnieder in the rest of Europe and the USA.
Thanks for the offer, but I have enough Amstrads to last me a lifetime :-)