Which minimum requirements we should specify with contractor?

By 0metehankaya0 ·
[Background Info] We are a start-up company which works on orgainising both physical and online, live, real-estate auctions. For this purpose, we need a website which will allow us to announce, to advertise and to coordinate live online auctions. Unfortunately we are new to the internet so we need a contractor who can lead our project and give some consultancy to us.
At the end of the job, we must have a well designed, complete website with proffessional branding. We see branding, design and software as a whole. So the contractor that we seek, should be able to help and guide us on all these 3 fields.
We are searching for a long-term, proffessional business relationship. We are ready to pay for quality.
[Question] As you know there are lots of scammers on the market and it is hard to trust anybody. Additionally, we do not want some unexpected fees or surprises after signing the contract. At this point we need your help. Which minimum requirements we should strictly specify?
Please help, we are alien to technical web development, we do not want to be double-crossed.
Please help guys.
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