Sony Wants Audiophiles to Pay $5,900 for Its New Gold-Plated Walkman

Sony’s new gold-plated Walkman costs $5,900 and promises premium audio. Here’s what its upgraded hardware offers and whether it’s worth the price.

Oct 16, 2026
Sony Wants Audiophiles to Pay $5,900 for Its New Gold-Plated Walkman

Sony unveils three premium Walkman players, led by a $5,900 gold-plated flagship. Image: Sony

We may earn from vendors via affiliate links or sponsorships. This might affect product placement on our site, but not the content of our reviews. See our Terms of Use for details.

Sony’s latest Walkman costs nearly $6,000, comes wrapped in gold-plated copper, and is designed for people who believe a smartphone isn’t enough for serious music listening.

The company has introduced three premium portable music players, led by the $5,899.99 NW-WM1ZM3. The lineup also includes the $2,999.99 NW-WM1AM3 and the $1,899.99 NW-ZX900, all aimed at audiophiles seeking high-quality audio from dedicated hardware.

All three are available for preorder in the US, although Sony has not confirmed a shipping date. The new devices are the first Walkman hardware refresh in several years.

But with smartphones already capable of playing lossless music, Sony faces a familiar question: how much better can a dedicated music player sound, and is that improvement worth thousands of dollars?

Sony's gold-plated walkman
Image: Sony

What's hot at TechRepublic

What buyers should consider

Sony’s engineering upgrades may appeal to listeners who use high-end wired headphones, balanced audio connections and high-resolution music files. But the company’s specifications do not establish how much audible improvement the gold-plated chassis delivers over less expensive players.

That distinction matters when the flagship costs almost twice as much as the AM3 and more than three times the ZX900. Buyers also need compatible headphones to make the most of a dedicated high-end player, adding to the overall cost.

Advertisement

For most people, a smartphone paired with quality headphones remains the more practical way to listen to music. Streaming services already offer lossless audio, while a dedicated player makes more sense for enthusiasts who value specialized audio hardware, physical headphone connections and a device focused on music.

Sony also faces competition from specialist audio brands offering high-end players at lower prices. At nearly $6,000, its flagship Walkman is less a replacement for a smartphone than a luxury purchase for enthusiasts willing to pay a premium for dedicated audio hardware.

For anyone considering an upgrade, the decision comes down to how they listen to music. Those who primarily use wireless headphones or stream casually may see little reason to spend thousands on a dedicated player. But listeners with high-end wired audio setups may find more value in Sony’s specialized hardware.

Either way, comparing the Walkman’s sound quality with less expensive alternatives before buying is worth the effort.

Other news: Apple’s new iPhone Duo could come with a costly surprise for buyers. Repairing its inner folding screen may cost $999 without coverage, compared with Samsung’s $419 eligible screen-repair option for the Galaxy Z Fold8. T

Aminu Abdullahi

Aminu Abdullahi is a B2C and B2B technology and finance writer with more than six years of experience covering enterprise IT, cybersecurity, cloud computing, artificial intelligence, fintech, business software, and emerging technologies. He has written for a wide range of technical and business audiences, from IT professionals and cybersecurity leaders to small business owners, executives, and technology buyers. His work has appeared in publications including: TechRepublic eWEEK Channel Insider Geekflare Enterprise Networking Planet eSecurity Planet CIO Insight Webopedia With a background in computer science, Aminu specializes in translating complex technical subjects into clear, practical, and accessible content. His writing helps readers understand emerging technologies, evaluate business software, strengthen cybersecurity strategies, and make more informed decisions about technology investments. Across his work, Aminu focuses on the real-world impact of technology, connecting technical innovation with business value, operational efficiency, security, and long-term digital transformation.