Your positioning line should tell potential clients what you do and why you're different from the competition. Columnist Wes Burgiss explains the fine points of this marketing technique that can help assert your company's identity, mission, and strengths.
When it comes to choosing a name and logo for your consulting firm, there's no room for carelessness. Columnist Wes Burgiss explains that the right look will turn heads and bring in business.
A large number of IT pros working in the consulting space believe a thorough understanding of technology is all it takes to make a consulting firm succeed. MarketSpeak columnist Wes Burgiss knows that it also takes a smart branding strategy.